CAMPAIGN — ARTIFACT UPRISING
Spring Decor
The brief for our Spring Decor Campaign was to encourage and assist customers in refreshing their decor as they transition to warmer weather using Artifact Uprising’s prints, frames, and books.
My team and I worked to develop a visual campaign identity that focused on novelty as a key factor for driving traffic to the site, crafting a more casual art direction with behind the scenes shots and “perfectly imperfect” styling of products around a photo studio.
PHOTOGRAPHY
Crista Holland
ART DIRECTION
Jenna Hebeler
DESIGN
Alaina Coote
Jenna Hebler
Lauren Ruark