Hi, I’m Aslee.
As a kid, I was always tinkering, taking things apart to see how they worked, and then piecing them back together with tape, glue, and a bit of hope to see if I could make them better. And yet, my journey into Industrial Design did not begin until my freshman year at Georgia Tech. I stumbled into an ID studio review and upon seeing all of the student design projects, was instantly hooked. I changed my major the next week.
During my time there, I specialized in lighting and furniture design, working with materials like wood, concrete, and glass. Upon graduation, I made a sharp turn and landed my first job at Case-Mate, a leading brand in premium mobile accessories during the golden age of iPhone case design. As an industrial designer, I translated trends from fashion, art, and culture into stylish phone accessories.
After Case-Mate, I ventured into contract work and co-founded an ID agency with college friends. Though the agency didn’t last, it was an adventure that led me to some notable projects, including creative directing the CDC’s Opioid Use Awareness PSA and parts of Coca-Cola’s World Cup brand iconography.
In 2018, I joined Artifact Uprising as the Physical Product Designer. My role was to research, design, and launch new products that resonated with customers and aligned with trends in photography, printing, and interior decor. By 2020, I was leading the physical product innovation team, driving our product portfolio and 5-year vision strategies.
Three years later, I stepped into the role of Creative Director, overseeing creative marketing while continuing to guide the design direction of our physical products.
If you’d like to learn more, check out my resume here.