CAMPAIGN — ARTIFACT UPRISING
Print Your Year
Each new year, Print Your Year, one of Artifact Uprising’s flagship campaigns, is launched as a way to encourage our customers to recap the year prior in print. The campaign brief focused on making each step of the customers’ journey—from awareness, to shopping, to building, to purchase—at-a-glance easy.
As part of step one of the journey, awareness, I led the Creative Team to develop a visual campaign that used real customers’ annual photo albums imagery as social proof to reach and inspire others to print their 2023. Using a simple photo slideshow style and punchy music, we were able to create impactful brand moment videos to build brand awareness ahead of the campaign launch.
PHOTOGRAPHY
Joslyn Lopez
ART DIRECTION
Lauren Ruark
DESIGN
Alaina Coote
Jenna Hebler
Lauren Ruark