PRODUCT DESIGN — ARTIFACT UPRISING
Photo-Wrapped Hardcover
The Hardcover Photo Book, AU‘s flagship book line, was experiencing a decline in new customer growth year-over-year. Our research identified the high initial cost as a barrier for new customers to start a project.
To address this, we hypothesized that a lower entry price could boost project starts and conversion rates. Inspired by a new trend in art and coffee table books featuring a matte paper texture (similar to our brand’s book-binding linen), known as Baby Buckram, we launched the new Photo-Wrapped Hardcover in a single size.
During the first year after launch, the new Photo-Wrapped Hardcover exceeded revenue expectations, and so the following year the offering was expanded, responding to customer feedback and performance data. The album continues to increase in revenue share and customer popularity, cementing its place as a cornerstone product within Artifact Uprising’s portfolio.
PHOTOGRAPHY
Joslyn Lopez
Sarah Stone
Molly Solarzano
DESIGN
Isaac Beaverson
Alaina Coote
Brandon Lopez
Lauren Ruark
CREATIVE DIRECTION
Barrett Brynestad
Emily Dubin