CAMPAIGN — ARTIFACT UPRISING
Mother’s Day
For our 2024 Mother’s Day Campaign, we wanted to make it easy for customers to Gift Her Story to the mothers in their lives. Recognizing that there are many stages of Motherhood, we focused on 3 distinct chapters: new and expecting moms,
moms raising littles,
and moms as best friends.
We spoke directly to the gift-givers for each stage with a focus on which products were the best to Gift Her Story for each motherhood chapter. Our goal was to make it easy for gift givers to know which was the best gift for the mom in their life.
PHOTOGRAPHY
Brian Mark
Brandon Lopez
ART DIRECTION & DESIGN
Jenna Hebeler
Lauren Ruark
Alaina Coote